Writing an Ad that Works.
Writing an ad that attracts the right people to work with your family member who experiences a disability. Choosing a title, using keywords can both differentiate your ad from all the others seeking help, it can also attract the right people who want to work for the right reasons.
Here is the link to the podcast, where Katherine describes her strategy to send Mikelle quality candidates to interview and hire.
Here is a copy of the ad we post